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TzuFuma Inc. White Labels E-Cigs for Military Liaison Marketing

COCONUT CREEK, Fla., Feb. 2, 2010 (GLOBE NEWSWIRE) -- Mobile Media Unlimited Holdings Inc. (DE) (Pink Sheets:MMUH), a subsidiary of TzuFuma Inc., has executed a Letter Of Intent with Leading Points Corporation, a leading conduit and liaison to U.S. Military acquisitions.

Robert Paterson, President of TzuFuma commented, "We are very excited about this huge relationship. Distribution to the military affinities was an area we had discussed internally but didn't really give it much thought because military appropriations can be very complex to navigate. After entering into discussions with Kevin Sullivan, President of Leading Points Corporation, the Company is satisfied, we can execute into this market effectively and economically. The potential is astronomical and the designers have begun the process of designing 'skin' packaging for U.S. Navy, Army, Marines and Air Force offerings."

Mr. Paterson further stated; "The fact that there are no combustible components in our product line is an important factor especially when in use in the field. We have gone one step further and will produce these products with a stealth mode preventing the LED light from coming on when the product is used, again from field operations perspective; this is tactically advantageous."

About TzuFuma Inc.

TzuFuma Inc. is a wholesale distributor business of Electronic Cigarettes. Electronic Cigarettes or E-Cigarettes are technological marvels which have the look, taste and feel of a real cigarette without any combustible components and produces water vapor instead of second-hand smoke. The advantages of this product are apparent since no actual smoke by-product is created, and users have the freedom to enjoy smoking in establishments currently smoker unfriendly.

About Leading Points

Leading Points Corporation was founded in 2004 by Kevin Sullivan while he was still serving on active duty as a Lieutenant Colonel in the United States Army.

With 20 years active duty as a commissioned officer, I realized that the system I worked with every single day often confounded civilians. The procedures that were a matter of habit to me were an impediment to outsiders — those businesses trying to place good products into the military system. It was plain that a service was needed to slash red tape, interpret confusing regulations and specifications, and make sense of the military way of doing things.

The concept proved successful. Drawing on established relationships and continuously building new ones among buyers and management of the military stores has helped businesses of all types to go from overlooking a powerful market to virtually overnight success in case after case. Using the judgment of our seven member advisory board composed of Chief Warrant Officers to Three Star Generals, we carefully prescreen our clients to ensure that our relationships with the military retailers is long-lasting and mutually profitable.

Leading Points continues to grow. Our core capabilities consist of helping client companies penetrate a recession-proof market of 34 million individuals: active military, their families, and veterans. The future looks very bright.

Forward-Looking Statement: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in plans and schedules, or market acceptance.

CONTACT: TzuFuma Inc.
Ms. Kym
1 877 TZUFUMA
ir@tzufuma.com