1. The Focus and Taurus have been revamped and illustrate Ford’s renewed ability to offer cars that are not only fuel-efficient vehicles but quality oriented. These lines now allow Ford to better compete against firms such as Honda and Toyota.

2. Ford's future ability to generate strong and improving free cash flow is highly probable over the coming years.

3. Ford is one of the few developed international car companies to be aggressively pursuing the Chinese vehicle market. Not only are they selling their products there but they are taking full advantage cost-saving opportunities by building within China.

4. Ford in 2010 was designated as the highest-placing volume brand for Initial Quality Study by the J.D. Power and Associates.

5. All of Ford’s geographic divisions are currently profitable. Even the European markets have remained in the black despite concerns.

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Summary

We have no official buy or sell position on Ford (F) but heavily encourage a positive discussion to see all points of view be they bullish, bearish, and or something else.